Chance the Rapper calls Heineken Ad Racist

[Santa_]

Heine Lights FTMFW!

[.!WAR MIKEY!.]

They knew what they were doing, to call it racist is over stating it but to say it isnt playing off race is understating it. So I will say its in bad taste and the company should have a PR marketing type of people to look at ads from all angels so this doesnt happen for which I think they do cause most do so thats the reason I said "they knew what they were doing!".

who knows? maybe they looked at their demographic of who buys heinkins and seens its mostly whites between ages X-Z and 2nd largest is another white group so they said F it lets run it, it will only help cause 1 its our targetted audience and 2nd it wont hurt our other dempgraphic either. WIN WIN.

[Willy Wanker]

That's a shame.

Isn't Heineken the only beer rappers drink (not counting malt liquor)?

[Santa_]

That's a shame.

Isn't Heineken the only beer rappers drink (not counting malt liquor)?

I doubt it, they like all that high abv stuff.

Heine Lights tops out at a classy 3.3

[Willy Wanker]

I doubt it, they like all that high abv stuff.

Heine Lights tops out at a classy 3.3

No matter how much money they make, Colt 45 is the drink of choice.

Or Hennessy straight out the bottle.

[Santa_]

This commercial is mellow af

[BM dnobagaV]

1. Light beer is awful

2. Chance is arguably the most overrated rapper of the last decade

[GhostofDempsey]

Ok a weird looking bartender spots an Asian chick who is about to reach out to a glass of wine.. you can see a black guy and a light skinned girl talking over a beer on the counter and the bartender opens it and pushes through the table passes a black chick then a black dude then 2 light skinned blurred out girls dancing then another black chick walks by it and lands next to wine glass and the message appears, followed by 99 calories and the Asian chick picks it the light beer instead..

I don't see how this is racist or offends someone.. the message I got was wine has more calories than a light beer so lighter is better..

Also by my count 4 black people were featured in the ad. We should ask them if they thought the ad was racist..

That is pretty much how I saw it too. I would never have bothered to notice had this not been such an issue in the first place. These are the sort of outcries that harm the credibility of those who are speaking out against real rather than perceived threats. Too much of this nonsense eventually gets the general public to just shrug off any claim of racism.

[////]

It's like 20 seconds long with no discernible casting pattern.

His own inferiority complex has him living in a reality the rest of us do not see. I hope he doesn't snap & hurt himself or anyone else.

[Willy Wanker]

Chance looks like he's 15.