Originally posted by Frankie2Jabs
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Comments Thread For: DAZN: Canelo-Jacobs Fight Watched By 1.2 Million Worldwide
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Comments Thread For: DAZN: Canelo-Jacobs Fight Watched By 1.2 Million Worldwide
DAZN doesn't divulge its subscription numbers, but the emerging streaming service deemed the Canelo Alvarez-Daniel Jacobs fight a success Wednesday as best it could. A press release issued Wednesday afternoon by DAZN revealed that more than 1.2 million viewers watched the Alvarez-Jacobs bout live Saturday night from T-Mobile Arena in Las Vegas. That figure includes subscribers from the eight markets in which DAZN is available the United States, Austria, Canada, Germany, Italy, Japan, Spain and Switzerland.
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Originally posted by pillowfists98 View PostOf course its low. Imagine how many subscribers they would have without Canelo. Its a process though, a lot what DAZN is doing is building brand recognition since's they've only been in the US less than a year.
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Originally posted by The Big Dunn View PostYeah that is the key. If they only sold 240k subs before this then they are in real trouble. That is what I was saying to bigdunny1. when the article indicated "Approaching 1 million" .
I know my boy whose house where I watched the fight canceled it the next morning because it kept glitching (although he is a casual boxing fan).
But thinking about it, that may be accurate. They may have only had 300-400k subscribers heading into the fight.
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Originally posted by pillowfists98 View PostOver a million worldwide is good. I'd also be interested to know what percent of the US DAZN subscribers watched the fight. Must be around 80 or 90% right?
And the cool thing with this sorta service is that live views don't mean as much cuz people who missed it will watch it in the future cuz they missed it or post-subbing to DAZN initially.
Measuring viewership is gonna need to be re-worked to take non-live views eventually with streaming becoming the standard at some future date.
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Originally posted by KTFOKING View PostWell, if like pillowfists98 said 80-90% of the DAZN subscribers tuned in for the fight, then 80% of 300k is 240k. That's how I got to that number. Obviously that is just a guess.
But thinking about it, that may be accurate. They may have only had 300-400k subscribers heading into the fight.
Is AJ really going to move units in the US like this? I'm sure he will boost sales in other countries.
Canelo being on free TV in Mexico is going to cut out a huge number of potential subscribers that aren't buying the service for MMA or MLB.
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