UFC on FOX 20 Holly Holm peaks at 4.687million, Deontay PBC 1.3 million views

[Eff Pandas]

This is absurd. UFC had its worst year ever since 2006 in 2014 in PPV buys and only slightly improved in 2015. Boxing just had its biggest commercial fight EVER LAST YEAR!!!

Yep you're right the UFC had a ****ty PPV year in 2014 (3.2M PPV buys) & its one of the two years in the last decade where boxing sold more PPV's than the UFC (the other was 2007 largely off the back of ODLH vs Floyd). Last year Boxing had its best year of the last decade (6.0M PPV buys), but the UFC had its 3rd biggest year of the decade with 7.5M PPV buys.

[BWC]

Yep you're right the UFC had a ****ty PPV year in 2014 (3.2M PPV buys) & its one of the two years in the last decade where boxing sold more PPV's than the UFC (the other was 2007 largely off the back of ODLH vs Floyd). Last year Boxing had its best year of the last decade (6.0M PPV buys), but the UFC had its 3rd biggest year of the decade with 7.5M PPV buys.

It's not really apples to apples though man. UFC has a PPV every month and they usually try to have a championship fight on each one. Boxing averages more every other month. It's not exactly a fair comparison.

[al-Xander]

What can be done? Both were on Fox, yet the UFC fight headlined by holly holm had close to a 5 million view rating, but the heavyweight champion of the world Deontay Wilder barely broke 1 million on free tv on same channel and network.

What is boxing doing wrong? This is why Boxing needs a Dana White who knows how to market a product to the internet generation. Boxing is run by some outdated ways, they still use print and radio ads.

Dana White would be crazy to pay $1.3 million for a single fighter who will just run around the ring for 12 rounds.

[Code Red]

Wilder-Areola peaked at 2.5 million, you wrote the lowest average with your biased azz

[Eff Pandas]

It's not really apples to apples though man. UFC has a PPV every month and they usually try to have a championship fight on each one. Boxing averages more every other month. It's not exactly a fair comparison.

I don't know if I'd say its THAT different.

The major difference is the marketing strategy. The UFC is trying to put a solid to great PPV together every single month of the year that builds a steady product & brand. Boxing just marinates every meaningful fight out til they can cash in to max value when they decide to do the PPV.

The UFC could take the boxing approach & boxing could take the UFC approach if they choose to. And in fact boxing did back in the day if anyone remembers TVKO (before it became HBO PPV) & their monthly cards for a year or two in the early 90's.

[LacedUp]

The UFCs marketing craps all over boxing's that's why.

The UFC is actual fighting marketing. Boxing is the same old BS they promoted 50 years ago, nothing has changed.

[bigfo0t]

Boxing is just NOT as easy to follow with all the belts, divisions, etc. UFC only has NINE divisions, and has been far more accessible for this current generation.

Most times when I bring up the topic, these are the types of responses I get:

Me: Hey, did you catch that ______-______ fight?

1.) Them: Umm, who? Boxing? Nah that's a boring old man's sport(blahblah).
Usually the topic is dropped then and there.

2.) Them: When was that? What channel? PPV?/Seriously? What division, etc.
These types are generally fight fans but follow UFC more because of the many reasons already listed in this thread.

3.) Them: Start ranting about all the problems with Boxing, yea I get it, but that wasn't my question.

Also, I agree UFC has done a great job promoting. Making it more accesible to more people everywhere, especially the younger generation. Bringing in popular WWE guys helped as well, I'm sure. They invested wisely. Many young folks grew up watching UFC on "free TV", internet, etc., much like the older generation got to watch REAL GOOD fights on free TV.

People also seem to feel Boxing is too limited compared to MMA, that it wouldn't help them as much in an actual fight. I can understand both sides of the arguement, but I'd bet on a Boxer any day with most things being even.

[hectari]

Wilder-Areola peaked at 2.5 million, you wrote the lowest average with your biased azz

biased azz? why explain?.

[KLockard23]

Holm kicking Ronda's head off her shoulders is still fresh in people's minds, plus this fight with Valentina had a ton of hype in the media, so...

[buge]

Holm kicking Ronda's head off her shoulders is still fresh in people's minds, plus this fight with Valentina had a ton of hype in the media, so...

that fight did not have a ton of hype in the media