Saul 'Canelo' Alvarez does not have any problem serving as the sport's cash cow. The time has come, however, for others to start doing their part. News of Guadalajara's Alvarez (57-1-2, 39KOs) deciding to next challenge WBA light heavyweight titlist Dmitry Bivol figures to have a ripple effect across the middleweight, super middleweight and light heavyweight divisions.
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