Gandhalf brings up a good point, illustrating the diversity of MMA. I think the UFC markets to the redneck american whites in this country and that is probably why there is less diversity in their organization compared to Pride and other orgs.
White american males needed some outlet to express their manhood, wether directly or by living vicariously through others. Due to blacks and latinos dominating the popular sports of the times, there was a lot of held back rage and testosterone in white males.
This is my theory. I'm not sure if UFC created this marketing strategy, but I think that maybe once that they saw the amount of white males that were gravitating to their sport that they began fostering the growth of white fighters and champions and they were their preferred champion.
Guys like Chuck Liddell, Randy Coutoure and others are helped build mma's popularity in the united states.
White american males needed some outlet to express their manhood, wether directly or by living vicariously through others. Due to blacks and latinos dominating the popular sports of the times, there was a lot of held back rage and testosterone in white males.
This is my theory. I'm not sure if UFC created this marketing strategy, but I think that maybe once that they saw the amount of white males that were gravitating to their sport that they began fostering the growth of white fighters and champions and they were their preferred champion.
Guys like Chuck Liddell, Randy Coutoure and others are helped build mma's popularity in the united states.
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