Comments Thread For: Arum More Confident Than Ever Wilder-Fury II Will Do 2 Million PPV Buys

[Deleted]

Not sure about that. This is the only sport i watch religiously and I can't even remember the last time i pad for PPV headlining HWs.
Probably RJ vs Ruiz. The HW doesn't have the talent or depth worthy of my hard earned $$. These 2 cats have been playing us fully knowing they had an understanding that they were gonna act as crazy as they could to sell the fight. No real animosity or even a real rivalry between the two, but that's just my opinion. UK might bring this post the 350K mark, but i doubt they'll hit the i million sales between North America and Europe.

[CocoonOfHorror]

Agree.

Their marketing costs for this fight are HIGH.

They need huge numbers. If it's sub 800k I'd call that a financial disaster

In the article they claim "will need to generate somewhere between 1.1 and 1.2 million buys for the networks just to break even."


However, it's highly dependent on what portion of PPV buys are digital buys through apps. For digital (ESPN+/Fox Sports App), ESPN or Fox won't have to share revenue with the cable distributor ($80 minus whatever cut the fighters are getting). For buys through a TV system, ESPN and Fox are probably splitting roughly 50% of the price the consumer pays (so ~$20 each).

[WBC WBA IBF]

Ever heard of "opportunity cost"?

ESPN and ABC ran 30-second spots during XFL and college football and during SportsCenter, among other things. Those are spots that would have easily sold for actual money

That's not how it works. Ad inventory and promotional inventory are two different things.

[ShoulderRoll]

Seems Fox and ESPN did all the promoting.

I don't know what Bob Arum did to deserve the cut of the money he is going to take.

[IRONCHINHAGLER]

Not likely - especially with that complete garbage undercard!! Crap co-feature of b-level Washington/Martin in meaningless hw fight is a joke!!

[Bronx23]

Fight parties don’t equal more buys. They equal less buys, people chipping in to buy the fight because $80 is too much for such an unpredictable product.

1 home buying the fight and inviting 20 people is still just $80 bucks.

I know that. I was just making a point that people who don't normally tune in are actually aware and excited for this event. I agree the price is too steep, Especially with Fury & Wilder being the only recognizable names for the casuals & general public. Give it a couple of years $100 will be the norm

[uppercut510]

I don't see 2mil but hey if it happens good for them

[DaNeutral.]

Not a chance. It wont even do half of that. If it does between 500 and 600k and they should be happy with that. It's nothing against the fighters it's just the current American Market.

If it doubles what the 1st one did that's a big success.

[deathofaclown]

When old Bob 1st said that, I thought he was crazy. Now I've got people I know who never watch boxing telling me they're having fight parties or that their gonna get the fight this weekend.

For the sake of boxing I'm really hoping this fight succeeds. I think it has to do 2million at least. As stated above, FOX & ESPN have dumped a lot of money into promoting this fight & it's really a big gamble.

What some are failing to realize is, if FOX & ESPN don't make a substantial profit off this fight, then it's gonna be very unlikely that we seen a joint promotion again in the near future. It just wouldn't be worth it.

1 million buys after all this promo would be an absolute failure. Hell, GGG Canelo did a million 2x and people called the numbers mediocre & HBOs marketing wasn't even a fraction of what they did for this fight.

Yeah but Canelo is meant to be the face of boxing, so his standard of what is considered a success or failure is a different level to others

Fury and Wilder are well known but neither considered the real facts of boxing. So 1m for them would be a huge success

I still doubt it does 1m anyway

[Monzon99]

Curious and su****ious how Arum only cares about how much money the fight will do. It's as if he owns a piece of both Fury and Wilder and he already knows no matter who wins and how, he profits.

It's not about any stakes or risk of his guy losing. It's only about how much money they rob from you.