Comments Thread For: Arum More Confident Than Ever Wilder-Fury II Will Do 2 Million PPV Buys

[-Kev-]

Does anyone have exact figures, backed up by credible sources, on how much FOX/ESPN paid to advertise this fight? Not guesses, not assumptions, not because it’s what you read another poster said it. An actual credible source showing exact figures paid by FOX/ESPN for advertising this fight.

[Oshio]

Maybe but it would do even more buys if the undercard wasnt so poor.

Exactly. You took the word out of my mouth.

[marvin douglas]

At $80, i’d be surprised if it sells 500k buys.

that's something no one talks about -- the price of the fight. If it's 19.99 or 29.99 people will buy the fight and watch in with household members and a few friends.

But at 79.99, people have to invite a lot of friends to share the costs. As a result, the more the fight costs, the fewer buys it will generate. But it will generally gross more money. For every one buy at 79.99 you would need four buys at 19.99.

I don't think it will do a million buys at 79.99.

[TJ highway]

Every body streams these day's. But my friends kept calling this week are you getting the fight. Well pop's is a fight fan and a Korean War Vet. He's a live long fight fan. $70 bucks is not gonna kill the bank. So I'm IN.

[CaptainWalrus]

Top Rank and PBC doing business together is great. I hope this opens more doors in other divisions. Maybe it's just another one-off like Pac vs Mayweather?

[WBC WBA IBF]

Does anyone have exact figures, backed up by credible sources, on how much FOX/ESPN paid to advertise this fight? Not guesses, not assumptions, not because it’s what you read another poster said it. An actual credible source showing exact figures paid by FOX/ESPN for advertising this fight.

Doesn't cost them anything to advertise on networks they own.

[llll]

[pillowfists98]

I think they'll do around 600-700K buys. If they did over a million that would be very impressive. 2 million is a fantasy.

[-Kev-]

that's something no one talks about -- the price of the fight. If it's 19.99 or 29.99 people will buy the fight and watch in with household members and a few friends.

But at 79.99, people have to invite a lot of friends to share the costs. As a result, the more the fight costs, the fewer buys it will generate. But it will generally gross more money. For every one buy at 79.99 you would need four buys at 19.99.

I don't think it will do a million buys at 79.99.

You can meet the fans half way. Price it at $40. So instead of having one person invite 8 people to share the cost of the fight, beer and food, now you would have more people willing to part ways with $40 bucks by themselves.

You price the fight at $40, your (Arum) “2 million buys” claim would still sound ridiculous, but not AS ridiculous anymore. You might at least get half of that. Or who knows, it might be wildly successful and you can get 1.5million buys and generate $60 million in PPV revenue and most importantly, your price point generated a lot of fan interest and made the US interested in PPV boxing again for one night. Because as of right now, nobody cares about PPV. As opposed to maybe selling 500k buys at $80 and making $40 million in PPV rev. But like I said in another thread, i’m not the financing expert here, I guess i’m clueless and it makes sense to me but not to them.

People can see a handful of PPV fighters (and other exciting up and coming fighters) on DAZN for $100/year. No one wants to pay almost $100 dollars for 1 fight.

You got people increasingly cutting cable and moving to subscription based services and then you (who ever sets these prices), as a businessman, can not see that. You’re either blind, stubborn, living in the past, or all 3. The Tyson, DLH, Mayweather-Pacquiao era is over. Canelo can afford to be on PPV due to his large fanbase and even he moved away from the PPV platform and jumped on the streaming service platform where he is guaranteed $30mill per fight on average, if he sticks through the entire contract.

[WBC WBA IBF]

I think they'll do around 600-700K buys. If they did over a million that would be very impressive. 2 million is a fantasy.

Agree 100%. 600-700k seems most likely. Over a million might be possible, but would have to be considered an incredible success. 2 million is impossible. There's never been a boxing PPV that broke the 2 million benchmark that didn't have Mayweather in the main event.