Originally posted by MDPopescu
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THAT'S the future; quality content, delivered to as many folks as possible, however the viewer wants to access the content.
Live sports is the final bastion of advertising on TV; boxing has largely been on the outs for the last 30 years or so, but Haymon took the risk, put up the money to see, and proved that boxing could be presented in a way that could see it be treated like every other sport.
Now, we've hit a point where there are three strategies (really two) working off the work that Haymon did.
ESPN views boxing as an add-on that boxing fans will happily pay a lesser premium to watch.
DAZN doesn't believe that boxing's system works, so they aimed to scoop up enough star talent to eventually have folks simply be done with the system (having multiple sports muddles the picture but there's not much difference, to me anyway, between what DAZN is trying to do in the US and what BoxNation did in the UK).
Haymon Sports/PBC have a different aim; expose the sport to the public, let folks get caught up in the stories of these fighters.
Folks get familiar with the fighters, fighters turn to attractions, attractions turn to stars, and stars turn to superstars, rebuilding the PPV track that's been vacant since Floyd finally hung them up and Canelo cashed out.
Bet on whatever path you think is most viable for the future, I've said what I said
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