If it's a 3 fight deal, After he fights Breazale, he needs to fight two bums that look like badasses on CBS in prime time so a lot more people will think he is a killer and hypes his value to the casual fan to get his popularity up amongst the general public.
Heck, the bums don't even have to be professional fighters or know how to box they just have to look the part. Maybe get someone from UFC/MMA etc.
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