Originally posted by OnePunch
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Haymon's responsibility to his fighters is to advise the right fight and maximize the value of said fight, and Haymon's responsibility to W&R is to maximize the value of the PBC property to a prospective broadcaster (how does boxing draw in the 18-54 demo, noting the strength on FS1 of Toe-to-Toe Tuesday, and putting on fights/fight cards that capture the attention of the sports audience [throughout the entire project, the audiences for the broadcasts generally do a good job of growing as the show was still on]).
W&R seem to trust Haymon's vision, they see what the value of sports properties have done (with live sports being the only thing that you can't really DVR, bringing out advertisers if the desired audience is there), and they saw the UFC get $700m for 7 years of programming (while still keeping their 12 biggest fight cards for themselves on PPV).
W&R is playing a long game; we still need to see what that first content deal looks like, but the PBC sports property could end up being worth $1b rather quickly if things prove out.
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