Top Rank's CEO Bob Arum realizes that tough road ahead in promoting the HBO Pay-Per-View trilogy bout between Manny Pacquiao and Timothy Bradley.
The first fight, in 2012, generated 890,000 pay-per-view buys. Bradley won that bout with a controversial twelve round split decision. The 2014 rematch generated a lower buyrate which came in around 800,000. The rematch was won by Pacquiao with a twelve round unanimous decision.
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The first fight, in 2012, generated 890,000 pay-per-view buys. Bradley won that bout with a controversial twelve round split decision. The 2014 rematch generated a lower buyrate which came in around 800,000. The rematch was won by Pacquiao with a twelve round unanimous decision.
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