Dan Rafael: 800-900k buys for Mayweather-Maidana

[Check_hooks]

He makes amateurish mistakes in journalism by inappropriately rephrasing quotes to fit his agenda, and/or taking assumed information from elsewhere without fact-checking it.

You're assuming hes "inappropriately rephrasing quotes" so it fits YOUR agenda.

I think he came up with those numbers after doing his homework and published them on that website.

If you know so much about PPV numbers than how many buys does this need to break even?

And I don't want you to pull a number from thin air. Make a list of expenses (50% goes to satellite distribution, advertising/marketing, travel expenses, insurance, GBP fee, undercard, etc)

[ThePrince]

Poor Showtime. They were tricked into believing they were getting the financial reincarnation of Mike Tyson, that they'd be able to throw Floyd in there with any tomato can and it would rain gold. Obviously that's not the case. Whoever is footing the bill for the guarantees and promotional costs is busting out this:



And it won't change any time soon unless Mayweather grows a pair and does a Pacquiao trilogy for his remaining fights. No one in the GBP stable can generate 1 million, let alone the 1.5 million they need to just break even. Hopefully there's an out clause in the contract where they can stop the bleeding and save face by maybe saying Floyd is 'retiring' or going on vacation again.

[maguirre]

The traffic at NSB was like any normal day during and after the Maidanna/Mayweather fight. It was very unusual for any high profile fight.

It indicates that it was way lower than 800K.

[Outwest Exp 355]

That's pretty good considering the weak promotion. They took so long getting the fight signed that there was no press tour. One less episode of All Access. All this probably to save money. They must of anticipated this kind of number. Maidana saved them by fighting a great fight. Now the rematch can bring in huge numbers.

[Shambrolic]

I think the undercard was ass this time around...under cards are for hardcores and big names ain't fooling hardcores if those big names are being matched easy. Also poor promotion of the event itself.

Rematch should do good.

If the numbers are this low, the rematch is off.

First of all when more people watch the replay they will see how ineffective Maidana actually was. So since the undercard and the opponent didn't help the PPV sell more than the card last year, it's pretty much worthless to re-spawn the same opponent.

[The Gambler1981]

He makes amateurish mistakes in journalism by inappropriately rephrasing quotes to fit his agenda, and/or taking assumed information from elsewhere without fact-checking it.

Wasn't Tim Smith the guy who said he had sources that said Manny asked about what would happen if he tested positive? Or something like that.

Funny how certain people are very trusting in his words now~

[Vasyl’s dad]

If the numbers are this low, the rematch is off.

First of all when more people watch the replay they will see how ineffective Maidana actually was. So since the undercard and the opponent didn't help the PPV sell more than the card last year, it's pretty much worthless to re-spawn the same opponent.

Actually, when people seen the replay, they said "good thing I didn't buy this, another bs boxing decision. Maidana got robbed".

[Robbie Barrett]

A perceived mismatch with a 18-1 underdog sold more than Pacquiao against the #3 P4P. Mayweather truly is the PPV king.

[Syf]

If the numbers are this low, the rematch is off.

First of all when more people watch the replay they will see how ineffective Maidana actually was. So since the undercard and the opponent didn't help the PPV sell more than the card last year, it's pretty much worthless to re-spawn the same opponent.

Not interested in your babble. Chino gave Floyd the toughest fight he has had in years. "But if you watch it upside down, in slow mo, with a ***** with "TBE" sharpied on it in your mouth doe.." Gtfooh

[ThePrince]

You're assuming hes "inappropriately rephrasing quotes" so it fits YOUR agenda.

I think he came up with those numbers after doing his homework and published them on that website.

If you know so much about PPV numbers than how many buys does this need to break even?

And I don't want you to pull a number from thin air. Make a list of expenses (50% goes to satellite distribution, advertising/marketing, travel expenses, insurance, GBP fee, undercard, etc)

There was an article the NY Times did that broke down Floyd's pre-Showtime business model, I'll see if I can find it. I think 45% of profits goes to cable/satellite providers, 45% goes to the promoter, and 10% goes to the network/broadcast. A fight of this magnitude would cost about $10 million to promote.

So if the 850K number is correct, that means the fight netted about $60 mil (I used $70 average per buy). That means the distributors and promoter get $27 mil each, Showtime keeps $6 mil for themselves.

Floyd is technically the promoter, so he's on the hook for all purses (assuming repayment of the guarantees comes out of the promoter's pot). Meaning he has to pay back whichever 3rd party makes the guarantees, which total about $37 million. He also has to cover the promotional costs, which is in the neighborhood of $10 (He claimed in one All Access he was throwing $12 mil into promotions). Plus he has to come up with Golden Boy's fee which is about $3 mil.

So all said, the total cost for the event on the promoter's end is about $50 mil. With the $27 mil profit, that means he's $23 million in the hole.

Of course you'd have to factor in the gate, sponsorships, international TV rights, etc into the profit but looks like pretty heavy losses for whoever is responsible for covering the costs of the event.

BTW 1.5 million buys nets about $47-$50 million for the promoter, which is probably where Smith got that number from.