He became the highest paid athlete of the decade with almost no major endorsements unlike almost every other athlete on the list. His money came almost all from his ability to sell PPV buys.
How did he do it? He wasn't the flashiest fighter, not the most articulate, not the most charming. How did he become the richest boxer and possibly athlete in history?
How did he do it? He wasn't the flashiest fighter, not the most articulate, not the most charming. How did he become the richest boxer and possibly athlete in history?

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