Why are the media calling this fight "Canelo vs. Golovkin" when GGG is the champ?

[The Big Dunn]

This reminded me of posters I've seen of that Batman movie where Jack Nicholson was the Joker. Nicholson, as the bigger star, was always listed first despite that Keaton played the titular character.



There is no question that Canelo's name should be first. It's not a snub to GGG's status as champion to recognize that Canelo is the main draw.

Exactly. We are in the era of stars on HBO. As I said to OP, this is a Canelo fight, he is th star attraction.

[TonyGe]

Canelo is the challenger to Golovkin's titles, so why is his name first?

This "A-side" nonsense is disrespectful to boxing and its traditions.

And please don't say he's the lineal champ because that is an absolute joke in this case considering he didn't even beat a middleweight to win (or defend) the title, fought at 155lbs catchweight each time and then vacated his actual world title and moved to another weight class.

It doesn't matter. What matters is who wins.

[OnePunch]

Yes but GBP is the lead promoter and this is an HBO PPV fight that is likely staged in Texas or Vegas.

Canelo is the top GBP fighter, highest profile HBO fighter, and the house fighter in both Texas and Vegas.

The primary advertisers will be Canelo sponsors like Tecate.

This is a Canelo fight. You know this OP.

Yes, obviously Canelo is the lead dog. But the divergence here isnt as severe as say a Pac-Horn, or a Canelo-Smith, or a Mayweather-Bruselles scenario, where the B-side is an absolute nobody. This is a mega-fight, BOTH sides have recognition, and to an extent BOTH sides are going to demand some level of respect.....

My only point was that these issues would have already been ironed out in the contract, and definitely would NOT be left up to HBO or anyone else to decide. I remember when I worked on Jones-Tarver 3, there was even a contract clause that mentioned if the venue had dressing rooms of unequal size, which camp would get the larger dressing room. Some of this stuff would make you shake your head.......lol