The problem isn't Americans not supporting their own. The problem is....

[North Star]

I would like to see fighters get guest spots on late night talk shows. Give them a little promotion and the hosts get to present the fighter to the public.

[N/A]

Not sure but I know millions subscribe to Apple Music & Netflix.

So as soon as Apple Music and Netflix start buying boxing, maybe boxing promoters will market to that demo more.

[Oluminati]

It has been posted on this forum repeatedly, a Great VIDEO GAME is how you grab the attention of that important 18-34 Demographic! Instead that Demographic would rather watch UFC and the WWE instead of boxing. Ironically enough UFC and the WWE have fairly popular video games that reaches that demograph

Gone are the days in which casuals tune in by word of mouth or because they seen or heard a commercial about a fight between people they don't know

Reality Show would help too as crazy as that might sound. Real Boxer Wives of What Ever or something on VH1 which sadly draws a lot of ratings. Put a few fighters on it with their Girlfriends. hell Mayweather did Dancing With The Stars and that helped his career BIG TIME!

You're right, but are those en****** willing to partner with boxing? I can see reality tv partnering up, cuz their standards are low; I mean they help turn a stripper into a rapper with a #1 single. Add that with innovative material on social media and I think you have a solid strategy. If you can get a video game, which I highly doubt cuz boxing is so fragmented, that will surely attractive that demographic you stated. Social Media and Reality TV are winning right now, so that's the direction I would go after first.

[Banderivets]

I don't know about America (as it does seem to have a much more polarized society than Canada) but in Toronto the racial aspect does not seem to mater much.

It just so happens that most out here are fairly mixed, you'll go to a club and you wont see segregation like it's the 1960s out there, people mingle from across all ethnicities and even all of our projects are heavily mixed. And guess what, go to a BBQ in the hood here and people are talking UFC.

That being said I do agree that the common ground is more or less Hip-Hop and all that it entails, even if its not Hip-Hop outright black culture has a heavy influence on all North American pop music (and Hip-Hop is pop music these days). And this is what promoters need to target.

White suburban kids looking to the hood for what is cool might have been a thing but I'm not sure that it is now. How many people actually seek out music by looking up some obscure acts on some obscure sites? Not many, as has always been that case. It is whatever is fed to the masses as "cool" that is perceived as "cool".

Look at the popularity of UFC, you can't say that they ever marketed to the projects and that's why UFC is popular. UFC is popular because it became part of popular culture through heavy advertising and their faces appearing on everything. So boxing needs to tap into the general Pop culture in USA.

For that you need a unified front and a big marketing budget which will never happen with independent promoters.

What boxing need is some kind of loose promoters union where they can retain independence but make contributions for the promotion of the sport. But will this ever happen?

You need a single platform, a single website and a TV channel for this to happen, but there is still too much money being made my lone promoters. When boxing events really start making pennies that is when we will see a move towards consolidation. But as it is right now there is still enough money made by all parties and nothing will change.

Pop culture goes through cycles, so to keep making money in entertainment you simply need to be in tune with it, and I don't think we are at a point where the it's completely driven by the hood like it was in late 90s and perhaps early 2000s...I might be wrong.

All of this **** sounds the same these days, nothing unique or anything of substance, telling me the music is heavily driven by execs in big boardrooms. Gone are the 90s....

[mathed]

promoters/managers are marketing to the wrong demographic for American fighters. When I say American fighters I'm talking black fighters because all the top American fighters are black.

Promoters do not market to the urban black population. Hip hop and rap have been conjoined since the early days of rap



The highest rated urban morning radio show, The Breakfast Club, regularly talk boxing. They've had a lot of boxers on the show, including GGG. Co-host Charlamagne The God is a big boxing fan. Not a casual fan either. He talks boxing all the time on Twitter.



When they show stars in the audience of fights who do you always see? Rappers, black basketball players, and black actors/actresses. Ever been to a Floyd fight in Vegas? What's the main demographic you see? Met a guy who owned 2 stores on the strip in Vegas. He said personally he hates Floyd but when he fights he made a lot of money. He says he stocks up on Ace of Spades, Cristal, Hennessey XO, and other drinks popular in urban areas, marks up the price and can't keep it on the shelf.

Floyd said Arum didn't know how to market him to the urban audience. He left and we know the rest of the story. Floyd saw the money to be made marketing to the urban audience and he went full "Money Mayweather"

Every football player thinks they can be a basketball player. Every basketball player thinks they can be a rapper. Every rapper thinks they can be a basketball player. But all three think they got hands and could box.

Right now I think the Charlos have the highest upside of becoming household names. The next PPV stars. They are talented, handsome, charismatic and culture influencers. If Love & Hip Hop Houston wouldn't have been cancelled before it aired I think they would be a lot bigger than they are now. Thoe Love & Hip Hop shows are some of the highest rated on cable TV.

That's all imma say. Anything else is giving away the game for free. I know managers and promoters read this board so if they want the blueprint they gotta pay.

You would think that if that were the sole issue that Jay-Z would be the top promoter in the “game” by far but his company sucks, people are jumping ship because they can’t get fights. The corrupt nature of the sport is what’s killing it, that along with the exorbitant prices for PPV fights.

[Luilun]

It was Al Hamyon who did the great business deals and Floyds trash talking Broner tried to be like Floyd but his plan became unraveled when he got a Madaina beat down

[WesternChamp]

they dont market black fighters to the black community like rappers, movie stars, etc because that's not where the money is at!! you think a rapper that has "made it", give a damm to support a black fighter on every fight?? these rappers only show up to big events regardless of the skin color. to sum it up, rappers dont give a damm about boxing.

[.!WAR MIKEY!.]

roc nation targeted that very demographic just the black demographic aint got no damn money to make a difference/compete with other demographics.

Why would Any Business target and shape their PR/Marketing towards the lesser $$$$ pot?

[MasterPlan]

boxing is simply not a sport that can have success in our current society. we want new information nonstop. most boxers fight maybe 2 times a year. people arent going to be invested in that.

NFL is a 16 game season with 8 months of downtime. NFL countdown comes on ESPN everyday in the offseason.

Boxing can work if they feature what these guys are doing on ESPN like they NBA and NFL players in the off season.

[GMAN SUPREME]

blacks are too damn broke to support boxing.