PPV is dead is the new boxing is dead isn't it?
What people are trying to ignore, for various reasons, is the last decade were extremely heavily propped up by Manny & Floyd. From 2006 to 2015 Manny & Floyd sold ~32M of the ~42M Boxing PPV's sold (76%).
The PPV market was dependent on both of them. Now that they are out of the game there is bound to be a period of re-growth of that market with new names & it'll be harder to create names as no one really captured the publics imagination like Floyd & Manny. And while Manny lost a couple fights no one "took" his PPV allure away like Floyd & Manny took Oscar's to become great PPV names in their own right. I don't think either did more than 400k PPV's previous to the Oscar W which took them to a whole other level.
Canelo is the closest thing to the next PPV superstar. But he failed to beat Floyd when given a chance like Manny & Floyd were with Oscar. And while he did beat Cotto (the #6 all time PPV guy) its just not the same as beating Floyd woulda did for him.
So basically these new guys on the way up got a rougher road of 300k+ PPV fights as they grow a bigger audience that is willing to pay to see them fight. So people thinking you need 1M PPV's need to look back at the reality for non-HW's previous to the Floyd & Manny era when 332k buys would be among or near the top 10 for non-HW PPV fights.
And then to get even simpler there is the basic selling premise of if you try to sell people bs you're bound to get less buyers so while I think Canelo's PPV future is solid, he can't fight Rosado next & think he's gonna do 800k+ buys.
What people are trying to ignore, for various reasons, is the last decade were extremely heavily propped up by Manny & Floyd. From 2006 to 2015 Manny & Floyd sold ~32M of the ~42M Boxing PPV's sold (76%).
The PPV market was dependent on both of them. Now that they are out of the game there is bound to be a period of re-growth of that market with new names & it'll be harder to create names as no one really captured the publics imagination like Floyd & Manny. And while Manny lost a couple fights no one "took" his PPV allure away like Floyd & Manny took Oscar's to become great PPV names in their own right. I don't think either did more than 400k PPV's previous to the Oscar W which took them to a whole other level.
Canelo is the closest thing to the next PPV superstar. But he failed to beat Floyd when given a chance like Manny & Floyd were with Oscar. And while he did beat Cotto (the #6 all time PPV guy) its just not the same as beating Floyd woulda did for him.
So basically these new guys on the way up got a rougher road of 300k+ PPV fights as they grow a bigger audience that is willing to pay to see them fight. So people thinking you need 1M PPV's need to look back at the reality for non-HW's previous to the Floyd & Manny era when 332k buys would be among or near the top 10 for non-HW PPV fights.
And then to get even simpler there is the basic selling premise of if you try to sell people bs you're bound to get less buyers so while I think Canelo's PPV future is solid, he can't fight Rosado next & think he's gonna do 800k+ buys.
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