Comments Thread For: Santa Cruz-Mares A Huge Ratings Hit For PBC on ESPN

[Scipio2009]

The purses are public records. It's a fact PBC is overspending. You got fighters making 1 mil to fight no named bums on most of these PBC cards. Purses like that are unheard of in boxing until PBC came around. So yes they are overspending and still getting subpar TV ratings. Last weeks ratings is only considered a success if you judge it on PBC's past failures in TV ratings. And most importantly they still have no TV advertisers which is why you see a million Corona commercials or rounds where they don't cut to commercials at all. If these ratings are so great why aren't advertisers beating down their doors?

The promoter is no longer pocketing the entire upside on the event. Since you condone nonsense like Top Rank paying out $1m to the fighters on the TV and pocketing $1m for themselves, it's understandable that you'd be so salty.

Haven't seen any figures released for the two undercard fights, but the full payouts to the fighters for this show was likely around $3m, not that much out of line with the costs for most HBO Championship Boxing cards.

[SchoolTheseCats]

Avg 1.2mil peaked at 1.67 haters shut up

[Pigeons]

2.1 million+ were watching on ESPN and ESPN Deportes during the peak

Nice. 2.094M peak. Really good for cable TV on a Saturday night.

[ThatDude44]

Let's be honest, no one is a ratings expert and no one knows what's the target rating they are looking for. They replaced a low budget low ratings broadcast with a high budget broadcast that's increased ratings and forced the network to cover the sport a lot more than it has in years. If they can keep the CBS Sunday afternoon fights going and the prime time NBC and ESPN cards with the weekly fox sports 1 cards and lights out on spike for Friday's it should be interesting in year from now. They're finding their time slots they just need more balanced cards.

Sunday afternoon cards will be dead come football season and maybe Saturday afternoon too because of college.football but I'm sure they'll figure something out

[BWC]

Nice. 2.094M peak. Really good for cable TV on a Saturday night.

If PBC can start capturing more of the Hispanic market, they will be around a long time. Advertisers desperate to get a piece of that growth market..

[ThatDude44]

You air the same Corona commercial 20 times during the telecast you do not have advertisement. Corona paid to put their name on the ring and PBC has nobody to pay for advertisement so they just keep repeating their commercials for free. Take out Corona commercials and promos for ESPN what commercials did you really see? There is a reason they have many rounds where they don't even cut to commercials. And did I say ESPN cares if PBC doesn't get advertisers? ESPN already got paid but PBC cares. If they don't get advertisers they can't sustain these huge loses. They overpaid for production and promotion and are getting little TV ratings as result. And again if the ratings were so great then advertisers would be on board. HBO has no advertisers because it's a premium channel where you pay subscription and don't get any outside commercials. HBO doesn't have to worry about pleasing advertisers. PBC does.

When PBC first started you guys complained that there are commercials between rounds and now you say there's less commercials and its a.bad thing. Make up your mind. Why do you guys always fish for a negative?

[Jsmooth9876]

The promoter is no longer pocketing the entire upside on the event. Since you condone nonsense like Top Rank paying out $1m to the fighters on the TV and pocketing $1m for themselves, it's understandable that you'd be so salty.

Haven't seen any figures released for the two undercard fights, but the full payouts to the fighters for this show was likely around $3m, not that much out of line with the costs for most HBO Championship Boxing cards.

So Haymon put all this together out of the goodness of his heart to please boxing fans ha? He's not getting paid a dime of the total purses from the fighters right?

[Scipio2009]

If PBC can start capturing more of the Hispanic market, they will be around a long time. Advertisers desperate to get a piece of that growth market..

Oscar De La Hoya, in making his move against Schaefer/Haymon, gutted his company and rebuilt his entire roster behind Saul "Canelo" Alvarez and a slate of Mexican fighters, yet the only content deal that he was able to muster was through Estrella TV (a channel that no one here had probably ever heard of or watched prior to the announcement).

try again

[Scipio2009]

So Haymon put all this together out of the goodness of his heart to please boxing fans ha? He's not getting paid a dime of the total purses from the fighters right?

Haymon is making the investment in his PBC property (in addition to also selling commercials and the broadcast rights internationally; UK for cards involving Brits, Poland, for cards featuring Polish fighters, etc).

Haymon's "payout" is going to come when the project proves itself and he's looking to secure his content deal (as a point of reference, the UFC picked up $700m [$100m per year, over seven years] for their deal with Fox Sports, while still also putting on 12 PPV cards per year, highlighting their biggest matchups, separate from the deal; if the audience, as the early info points to, proves to be viable, with PBC still having 8-12 big shows for Showtime/Showtime PPV, Haymon could easily end up with a payout to PBC that tops the UFC's $700m).

Haymon's capitalized with a rumored $400m, and isn't hurting for money (sold his concert promoting business, from what's been made public, for at least $200m, and that doesn't even including his residuals from the sitcoms he's put together or from LiveNation).

What sense is there in taking money out of a startup, financed through an initial phase that's supposed to be 3 years?

He likely picked up 15% off of Santa Cruz and Mares (advisor/manager fee), so what? If Mares-Santa Cruz ended up bringing in more than was paid out, that extra revenue was likely rolled back into the $400m investment account.

[sicko]

It is a huge win for the sport of boxing in general, why are people trying to dispute or downplay the numbers