Paul Heyman "Ronda Rousey more sponsorable PPV star than Floyd Mayweather"
He also said Ronda is the biggest Draw in PPV at the moment.
"I think the UFC has the biggest draw in PPV at the moment: Ronda Rousey."
Although Heyman could not deny that Floyd Mayweather was a bigger draw "on a one-off basis", he did make an interesting point regarding their respective corporate perception.
"Rousey brings a lot of things to the table that Mayweather does not. She is new to the general media. She is very sponsorable. Floyd Mayweather is not very sponsorable. He is always in trouble with the law. He is always in some sort of a scandal, always in some sort of trouble. It is not really the type of thing that NIKE really wants to sponsor."
"Ronda Rousey is ridiculously sponsorable. Networks can build reality shows around her. She is at the top of her game and not satisfied with that yet. We haven't seen the best of Ronda Rousey yet, and I said this: everybody in the PPV business is looking for the next Mike Tyson.
"The UFC has her - her name is Ronda Rousey."
"I think the UFC has the biggest draw in PPV at the moment: Ronda Rousey."
Although Heyman could not deny that Floyd Mayweather was a bigger draw "on a one-off basis", he did make an interesting point regarding their respective corporate perception.
"Rousey brings a lot of things to the table that Mayweather does not. She is new to the general media. She is very sponsorable. Floyd Mayweather is not very sponsorable. He is always in trouble with the law. He is always in some sort of a scandal, always in some sort of trouble. It is not really the type of thing that NIKE really wants to sponsor."
"Ronda Rousey is ridiculously sponsorable. Networks can build reality shows around her. She is at the top of her game and not satisfied with that yet. We haven't seen the best of Ronda Rousey yet, and I said this: everybody in the PPV business is looking for the next Mike Tyson.
"The UFC has her - her name is Ronda Rousey."
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