It was announced by Mark Taffet, the senior vice president of sports operations and pay-per-view at HBO, that Manny Pacquiao's fight with Antonio Margarito generated 1.15 million pay-per-view buys and $64 million dollars in pay-per-view revenue. The fight took place on November 13 at Cowboys Stadium in Arlington, Texas. Pacquiao has been involved in at least one pay-per-view for the last three years that sold over a million units. He sold 1.25 million for the bout with Oscar De La Hoya in 2008 and 1.2 million for Miguel Cotto in 2009. Top Rank's CEO Bob Arum expected at least 1.25 million for his fight with Margarito.
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