Article by
Jamie Arrington
Promotional taglines often reflect an underlying storyline for the fights in which they market. Stanzas such as "Rumble in the Jungle" and "Thrilla in Manilla" still linger decades after the event took place due to the fight's timeless success and quality. Others like "Fight of the Millenium" and "Thunder & Lightning" are soon forgotten when the value of the matchup is exceeded by the hype leading up to the fight. One recently announced pay-per-view may have an obstacle in living up to it's billing.
On the morning of the biggest fight of the year thus far, the announcement of Floyd Mayweather, Jr.'s return against Juan Manuel Marquez was strategically made under the match title "Number One/Numero Uno". Such a title would imply that the end result of the Mayweather/Marquez collision will leave only the top fighter in the world still standing.
There's only one problem.
Jamie Arrington
Promotional taglines often reflect an underlying storyline for the fights in which they market. Stanzas such as "Rumble in the Jungle" and "Thrilla in Manilla" still linger decades after the event took place due to the fight's timeless success and quality. Others like "Fight of the Millenium" and "Thunder & Lightning" are soon forgotten when the value of the matchup is exceeded by the hype leading up to the fight. One recently announced pay-per-view may have an obstacle in living up to it's billing.
On the morning of the biggest fight of the year thus far, the announcement of Floyd Mayweather, Jr.'s return against Juan Manuel Marquez was strategically made under the match title "Number One/Numero Uno". Such a title would imply that the end result of the Mayweather/Marquez collision will leave only the top fighter in the world still standing.
There's only one problem.
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