Originally posted by potatoes
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You need heavy bank behind you to promote successfully. Like any other business, it takes time to break even and essentially Cotto would be riding his promotion solely on his name (in the beginning at least). That's why I say he should get a group of dudes who know what they're doing and have 1 or 2 dudes to look over them (i.e. Getting 2 lawyers, one to watch another lol) to make sure the ship is running properly while he continues his career.
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