why wasn't lennox vs vitali HBO PPV?

[THEGRANDSLAM]

As Lennox said in Ring not long ago "I beat Vitali at his best when I was at my worst"

The only way Vitali can have any legacy is by fighting the best out there i.e. his brother

[boxing_great]

But isn't Lennox always a PPV fighter no matter who he is fighting?
What determines a PPV event?
e.g. isn't floyd , pac , cotto ,always ppv fighters no matter who they fight? or does it take 2 big names to make a PPV fight?

[TimothyQ]

Because back then there was an ounce of credibility left in promoters and the fight didn't deserve a PPV (in hindsight it did... at the time it didn't.) Now, Zab Judah gets PPV's against bums. Boxing is it's own worst enemy.

[catalinul]

your correct... Lewis boasted he would have one Klitschko for breakfast and the other Klitschko for dinner... Vitali was thought to be by far the easiest of the 2 brothers

How was Vitali ''thought to be by far the easier brother'' when Wladimir got knocked out a few months earlier?