Unbeaten light heavyweight prospect Tommy Fury has vowed to eliminate the entire trend of social media influencers becoming boxers.
Back in February, Fury traveled to Saudi Arabia to secure a victory over the most popular Youtuber turned boxer, Jake Paul.
Now Fury, the younger brother of WBC heavyweight champion Tyson Fury, is looking at knocking off another popular social media star, KSI.
At the moment, their respective teams are in discussions for a showdown in the coming months.
They came face to face last month, in the aftermath of KSI's no-contest with Joe Fournier. After some heated words were exchanged, things became physical and they were quickly separated.
Fury believes a win over KSI will put a nail in the coffin for influencers turning to boxing.
"Everybody knows what's next for me, it's being teased at the minute. Hopefully we can get this KSI fight over the line and I'll knock off another YouTuber," Fury told Sky Sports.
"That's my plan for this year. I want to end YouTube boxing within 12 months. So that's my plan. So we'll see. I don't know. I just take it one fight at a time. All these guys are the same to me. There's not one that stands out from the rest. They're all about the same. So anyone can get it. I'm not bothered. I'm used to, growing up fighting against proper boxers. These guys are a bit of a joke."
Viddal Riley, another unbeaten pro, is also calling for a scrap with Fury.
However, Fury is not even considering the idea of making that fight - because Riley doesn't bring enough money and eyeballs to the table.
"All due respect to him but he's not a big enough draw. At the end of the day who is he outside of boxing? He's not really anybody. He's got no global pulling power. He can't do any pay-per-views," Fury said.
"Viddal's fighting a lot lower than me. Say what you want about opposition but I'm fighting at a world championship level - I'm doing millions of pay-per-view buys with all these big names. I'm not going to be foolish and drop down and fight Viddal Riley."
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