London - Hennessy Sports are proud to announce an exciting, brand new competition to put on the boxing calendar, the MaxiNutrition Knockout, live on Channel 5.

Starting on March 15 at Rivermead, Reading, eight boxers from the light heavyweight division will fight it out over four live events to become the MaxiNutrition Knockout champion and in doing so the British champion.

The eight fighters competing are Bob Ajisafe, Dean Francis, Danny McIntosh, Travis Dickinson, Matty Clarkson, Leon Senior, Lee Duncan and Tony Hill.

Ranging from up-and-coming stars with world-class ambitions, to former British, Commonwealth and European champions, the fighters give a fair representation of the hard-working, hard-training boxers who keep the British light heavyweight scene alive; offering them a deserved share of the television spotlight, as well as the chance for British championship glory.

They have been seeded and drawn into four quarter-finals, one side of the draw holding the coveted British and Southern Area light heavyweight titles and the other holding the prestigious English light heavyweight title.

Channel 5 will broadcast the quarter finals in 2 x two-hour programmes, each featuring two live contests, the first at Rivermead, Reading, on March 15th and the second on March 22nd live from Ponds Forge Arena, Sheffield.

The winners of each quarter-final will be drawn to meet in two semi-finals, competing over 10 x 3 minute rounds for the English title and 12 x 3 minute rounds for the British, to be shown live in programme three.

The final will be over 12 x 3 minute rounds, broadcast live within six months of the series launch programme, as the British champion meets the English champion.

All contests will be under British Boxing Board of Control supervision, with a referee and three scoring judges.

The event will be completed over a maximum of six months and the contests will be over ten and the full 12 championship rounds - ensuring that this is a true test of boxing skill, toughness and endurance.

Each of the four live events will be supported by a quality undercard, to ensure maximum entertainment for the event spectators and, where necessary, for the TV audience.