PBC on FOX - Pacquiao/Thurman PPV prelims draws just 880K viewers

[bigdunny1]

They always do them. Did them for crawford vs Khan too except this wasn’t a prelim. Was built up and pushed as a Caleb plant headliner on fox

Yup great point... 880K viewers is beyond bad. A good rating for UFC before their deal ended on FOX was 2M viewers. A rerun of shows that are already scheduled to be cancelled draw over 1M viewers on network TV. You draw almost 700k viewers on Network TV alone just by people falling asleep with their TVs on. So that's bad already but this wasn't promoted like a normal prelim they out this on FOX and pushed it by saying the Caleb fight could headline his own card and it got tons of promo from FOX and all their platforms as it's own headline fight.

[Bob Haymon]

These are only the ratings for the second half of the event. Only the second half was in primetime so TV by the Numbers only posted those numbers. I imagine the event as a whole was even lower. These are not a whole lot higher than what MIkaela Meyer's fight got on ESPN2.

[HanzGruber]

I don’t think anyone cares what kind of numbers Caleb plant pulls vs Mike Lee. Nobody knows either of them

[QballLobo]

That is horrible for a Saturday night with no college football or any other sporting events of note until NFL preseason kicks off next month.
Doubt the PPV did a great number. Pacquiao isn’t the draw on his own he once was and Thurman has never been a PPV level fighter. That $80 price tag didn’t help.

[Cadet Bonespurs]

prelims are when people are having dinner. No ones tuning in for that

[Bob Haymon]

Another interesting comparison for Saturday's fights. Nielsen's Social Content Ratings chart:


The Pacquiao-Thurman PPV had fewer social media interactions than the UFC event on ESPN. We know PBC's audience skews older so this doesn't necessarily mean that the PPV bombed but the UFC event didn't have any major draws to have beaten a major boxing card by such a large margin.

[bigdunny1]

Scipio2009 the final adjusted numbers for Saturday are out and no significant bum PBC is STILL dead last programming for the night, STILL the worst TV ratings for the series on FOX. Here is how they ranked against everyone else. The next worst TV rating was 1.2M viewers

[GODnelo]

The Haymon hoes will just say “It had to go up against I Love Lucy at the same time!”

“Badminton was on too!”

“And there was Jersey Shore on MTV!”

“Too much competition!”

[bigdunny1]

Another interesting comparison for Saturday's fights. Nielsen's Social Content Ratings chart:


The Pacquiao-Thurman PPV had fewer social media interactions than the UFC event on ESPN. We know PBC's audience skews older so this doesn't necessarily mean that the PPV bombed but the UFC event didn't have any major draws to have beaten a major boxing card by such a large margin.

UFC on ESPN had a card not on PPV not on network TV and wasn't even one of their big events. It was on cable tv and still did better ratings then the PBC did on Network TV which is in over 30 million more homes. UFC on ESPN drew 957K viewers.

[IMDAZED]

Wow. Sounds like PBC won’t get a deal as you predicted