promoters/managers are marketing to the wrong demographic for American fighters. When I say American fighters I'm talking black fighters because all the top American fighters are black.
Promoters do not market to the urban black population. Hip hop and rap have been conjoined since the early days of rap
The highest rated urban morning radio show, The Breakfast Club, regularly talk boxing. They've had a lot of boxers on the show, including GGG. Co-host Charlamagne The God is a big boxing fan. Not a casual fan either. He talks boxing all the time on Twitter.
When they show stars in the audience of fights who do you always see? Rappers, black basketball players, and black actors/actresses. Ever been to a Floyd fight in Vegas? What's the main demographic you see? Met a guy who owned 2 stores on the strip in Vegas. He said personally he hates Floyd but when he fights he made a lot of money. He says he stocks up on Ace of Spades, Cristal, Hennessey XO, and other drinks popular in urban areas, marks up the price and can't keep it on the shelf.
Floyd said Arum didn't know how to market him to the urban audience. He left and we know the rest of the story. Floyd saw the money to be made marketing to the urban audience and he went full "Money Mayweather"
Every football player thinks they can be a basketball player. Every basketball player thinks they can be a rapper. Every rapper thinks they can be a basketball player. But all three think they got hands and could box.
Right now I think the Charlos have the highest upside of becoming household names. The next PPV stars. They are talented, handsome, charismatic and culture influencers. If Love & Hip Hop Houston wouldn't have been cancelled before it aired I think they would be a lot bigger than they are now. Thoe Love & Hip Hop shows are some of the highest rated on cable TV.
That's all imma say. Anything else is giving away the game for free. I know managers and promoters read this board so if they want the blueprint they gotta pay.
Black buying power is expected to reach $1.2 trillion this year, and $1.4 trillion by 2020, according to the University of Georgia’s Selig Center for Economic Growth. That is so much combined spending power that it would make Black America the 15th largest economy in the world in terms of Gross Domestic Product, the size of Mexico based on World Bank data. By comparison, in 1990, Black buying power was $320 billion. As the largest consumer group of color, in a nation that is becoming increasingly darker, this trend will only continue to have its impact on the U.S.
My brother's doin' bad, stole my mother's TV
Says she watches too much, it's just not healthy
All My Children in the daytime, Dallas at night
Can't even see the game or the Sugar Ray fight
Says she watches too much, it's just not healthy
All My Children in the daytime, Dallas at night
Can't even see the game or the Sugar Ray fight
When they show stars in the audience of fights who do you always see? Rappers, black basketball players, and black actors/actresses. Ever been to a Floyd fight in Vegas? What's the main demographic you see? Met a guy who owned 2 stores on the strip in Vegas. He said personally he hates Floyd but when he fights he made a lot of money. He says he stocks up on Ace of Spades, Cristal, Hennessey XO, and other drinks popular in urban areas, marks up the price and can't keep it on the shelf.
Floyd said Arum didn't know how to market him to the urban audience. He left and we know the rest of the story. Floyd saw the money to be made marketing to the urban audience and he went full "Money Mayweather"
Every football player thinks they can be a basketball player. Every basketball player thinks they can be a rapper. Every rapper thinks they can be a basketball player. But all three think they got hands and could box.
Right now I think the Charlos have the highest upside of becoming household names. The next PPV stars. They are talented, handsome, charismatic and culture influencers. If Love & Hip Hop Houston wouldn't have been cancelled before it aired I think they would be a lot bigger than they are now. Thoe Love & Hip Hop shows are some of the highest rated on cable TV.
That's all imma say. Anything else is giving away the game for free. I know managers and promoters read this board so if they want the blueprint they gotta pay.
Comment