Joshua was truly mainstream for the UK. Prior to the fight, every single mainstream newspaper(the equivalent of the NEW YORK TIMES, CHICAGO, LA ETC ETC) was reporting it as a focal story. Now it's even bigger.
One of the big reasons for this is the lack of competition in the sporting World in the UK.
In the UK and Europe, it's just football (soccer) and than 10 tiers below will be the rest of the sports. England don't even have basketball. So it's a lot easier for boxing to achieve #2 status and generate attention. Easier to share the pie when it's just football.
At this stage in the USA, the competition is way too much for boxing to ever thrive again. NFL/MLB/NBA/UFC/MMA etc etc.
Just not going to happen.
One of the big reasons for this is the lack of competition in the sporting World in the UK.
In the UK and Europe, it's just football (soccer) and than 10 tiers below will be the rest of the sports. England don't even have basketball. So it's a lot easier for boxing to achieve #2 status and generate attention. Easier to share the pie when it's just football.
At this stage in the USA, the competition is way too much for boxing to ever thrive again. NFL/MLB/NBA/UFC/MMA etc etc.
Just not going to happen.
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