Because Undercard Ward is a nobody. There is NOTHING to gain from beating him. Nobody knows who he is except hardcore boxing fans, he hasn't had a single NOTABLE win in the past 2 years, nobody watches him fight. Gennady is on the big leagues, he is the biggest name in boxing, he only fights big relevant names. Gennady is a PPV star now. There are levels to this and Undercard Ward needs to work his way up to earn a shot and prove his worth.
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Let's Get To the Bottom of this: Why Don't You Want To See Ward vs GGG?
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The only good valuable reason is to allow Golovkin some time to adjust at the weight, other than that there isn't a reason.
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I voted for the sing and seal option, but is a no brainer that GGG has at least 3 more fights before Ward(Lemiux->Cotto->Lee). I always said this, Ward needs to unifiy his division, GGG do the same, and we can have a super fight, both in their prime years. But also this fight needs to happen before the end of 2017, hopefully by the end of 2016.
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