How did Saul Alvarez become so big?

['Sugar' Freddi]

Look at his entourage:

[Gorilla Dogs]

Look at his entourage:

Leaches!!!!!!!!!! .... lol

[FeFist]

Good promotion.

[Medved]

What do you mean by that?

Schaefer said that in his previous fight, before fighting Baldomir, Canelo managed to get 63 million people to watch his fight. I don't know how true that is.

Just checked his wiki and he has like 3 brothers who are Pro Boxers.

Look at the post from the mexicano above you

He's huge here in Guadalajara because like Medved said, he's an exotic fighter he loos different and the fact that he has potential pretty much gave him that edge over any other prospect. The guy is good looking so he's marketable.

Yep,
1) Good Looks = Marketable to the ladies and the general public.
2) A Young fresh true Mexican who happens to be a Ginger and he's good at boxing? Thats a gold mine. Most of the Mexican legends have retired or at the end of their careers so the mexican fan's need someone to cheer for and hes not Half Usa/Mexican like others.

He comes from a middle class family and has been promoted properly and he's the biggest thing in mexico in terms of boxing.

The reason why so many people tune in? Because He's a ***y ginger mexican who's a great boxer who's a celebrity in Mexico. So you got everyone watching in from young girls who have a crush on him to all the men to see Mexicos Next Morales or Chavez.

[Joe2608]

He has a unique selling point being a white mexican ginger and he has a whole country behind him as well as gaining new fans from different countries every time he fights.

Obviously he needs a certain level of boxing skill too but if he looked like a stereotypical mexican with the same boxing skills then he wouldn't be half as popular.

[Pullcounter]

Because he's a Mexican ginger.

Seeing one of those is more rare than seeing a white tiger in the wild.

gotta agree. if he wasn't a ginger but an indio, he wouldn't be getting this kinda exposure.

['Sugar' Freddi]

If he spoke English, he would be even bigger in my opinion.

[100%BoXeOAzTeKa]

Because he's a Mexican ginger.

Seeing one of those is more rare than seeing a white tiger in the wild.

Go to Michoacan and you'll see a **** load of them

[Slyboots]

At least he's not pure hype. He KTFO Baldomir, that sayin something right there. But whether or not he'll be an elite fighter is yet to be seen.

[Libido Sanchez]

Look at his entourage:

I think that's his brother in the black hat behind him who also is a boxer.